I will assume your painting measures 23x36" not including the frame as P. Wilson often painted on that size canvas.
When assessing an artist's work, appraisers must look at completed sales of works by the same artist. Art gallery sales prices are private.
We must then go to auction sales prices which are public. When using comparable work by the same artist, medium, subject matter and size are factors to be considered.
Appraisers most often use price per square inch of previously sold comparable works by the same artist as a measure of value.
Using this widely accepted method of assessment, I was able to determine an estimated auction value of $862 for your oil painting signed P Wilson.
You can set the retail price at whatever you wish but first try to see what others are asking for similar items in retail shops online or in the retail shops or galleries around you.
In general, a private seller to a dealer or at auction can expect 30-60% of estimated retail value.
As for retail value, I have seen art sell for 4 to 5 times auction values depending on the tastes of the art gallery owner as well as location of the gallery.
If you wish to sell, these are my suggestions -
The internet has your widest pool of buyers. To sell close to estimated retail try the following -
Try ads on sites such as
Some like Etsy.com where you can set up your store for free and the selling fees are small - 20 cents to list an item plus 3.5% of the final price.
Or list with no fees whatsoever:
Insurance replacement values are usually about 10% more than retail values.
I hope I have helped you.
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