Hello and thanks for your question. Certainly giving an ointment is a possibility for treatment of conjunctivitis. However, I can tell you that putting a cream/ointment into the eye is going to be much harder, and likely much more of a traumatic experience for the child than putting a drop in which only requires a few seconds of holding the lids open compared to probably two-three times longer a time of holding the lids open and a more difficult time applying it. In my experience, most kids will get over the "fear" or "trauma" of having eye drops pretty quickly. Does this make sense?
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My opinion is solely informative and does not constitute a formal medical opinion or recommendation. For a formal medical opinion and/or recommendation you must see an eye doctor. Thanks for your inquiry!