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Have you asked them about product placement please?
Well I told the studios their poster would be good advertising but they didn't care. They just wanted $1500. That's almost half my budget for the whole film. Also as I am making a horror movie I doubt it would be considered good product placement for any of the kids toys I use. I bought some toys from teh charity shop and contacted the companies who made them, but no-one has even replied to my requests for permission. I did somewhere that you were ok as long as the item was no trademarked. Is there any truth to this? thanks again
sorry about the last line...typos : I did read somewhere else that you were only in trouble if you infringed a trademark, but mass produced toys were ok to show - is there any truth to this, and how would I know?
If you are using generic items such as cans of Coke etc - you can't help but use that
As you can imagine anything in a regular movie would have to be paid for - clearly it is not
If you are using material that is subject to copyright then you may face problems.
Also, without sounding too pessimistic, it would be near impossible to contact every company as there may be 100 toys in the bedroom.
But generic day to day items they can not really stop you using that
I can't imagine on the Sky advert they had to pay Apple when they used an Ipad
Can I clarify anything for you about this today please?
Yes, I know which is why I asked here. I want to know what the difference is between for example showing a design print such as a poster - I can see as a clear infrigrment of copyright, but surely showing toys being used as toys is not?
Yes, They are being used for the purpose made.
I can't imagine when there is a car ad, they seek permission of all other manufacturers who cars may be in the ad on a road
So essentially you are saying I need every single toy copyright cleared, for any kind of use in a film? What if the toy has no trademark?
Then you dont need permission
But you dont need permission for the toys
If you are using their artwork then yes
But if you are using toys or crayons etc, you dont need permission
ok, so for example can I show a toy/teddy bear on the shelf, and that's... but if I show the toy being ripped apart that would be different? Can I still show this if it's a genreic toy?
No, you can show it being ripped apart and yes even if generic
I think I understand, I could show for example a toy car, but not the box the toy car came in?
Ok, I think I'm almost there. Lets say for example I use a jack-in-the box. It's used for it;s intended purpose, but it scares the hell out of someone - would that be ok?
That would be fine.
can I clarify this answer above :
Did you mean I can show the toy being ripped apart - I dont need permission?
You dont need permission for it being destroyed.
Can I clarify anything else?
One more thing, just so I'm clear a) So I dont need any permission to show any of the toys in my film even if they may be considered offensive? b) the only thing I have to be concerned with is artwork/design. Finally c)How would I find out if that toy was trademarked? for example I doubt I could use Mickey Mouse....
You can search for patents/trademarks here:
They have an online search
Can I clarify anything?
please clafiry a and b above and I'm done ;-) I really appreiacte your help!
b) you didnt ask a question about this?
sorry - b) you're saying I can show the toy, but NOT the boxes they came in? Are you saying I can show for example the board game mouse trap - but not the artwork on the box?
great, thanks for your help.
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