we don't have a trade mark in the name as such - we have a logo. As far as lost business is concerned, we do operate in other areas so it is most unlikely that we would lose any business in our trading area of Shropshire. As far as losing business/custom is concerned, I cannot say, but we do know that prospective staff have tried to contact us and in fact ended up contacting them as they have ensured that their name is ***** ***** to appear on Google if you put the name Care4All into the search engine. The staff who finally got in touch with us have commented that they had difficulty when they in fact talked to them as the response was very unprofessional. It may be that there have been a number of occasions in which prospective staff have tried to contact us but given up altogether because they in fact contacted them, if you see what I mean.
However, the main concern is with our overall reputation and the regulator the Care Quality Commission. As I am sure you are aware, the Care industry is constantly under considerable scrutiny and our reputation is of primary importance to us. All care agencies are investigated by the CQC annually and they produce a report on our operations. The CQC publish their reports on their website which can be accessed by anyone at any time, and of course they have the right to make criticism of operation and also to issue warnings and closure orders in extreme cases. We have scored excellent ratings for the last 7 years and are extremely proud and jealous of our reputation - it is, after all, the only thing that we can trade on in this industry. However, the other Care4all have not yet been investigated and no report has yet appears from the CQC. I am extremely concerned that if the CQC were to produce an adverse report on them - either now, or at any time in the future - this would adversely affect our business because in the minds of prospective patients we would be associated with the other company. It would also follow that if the other Care4all were involved in any disciplinary or even criminal investigation by the CQC or the Police, it would again adversely affect our reputation. Also, because the other Care4all have, to our knowledge now opened up business trading accounts in the name Care4all, then again, by association, we might become involved if they adversely operated those accounts, either by default of payment or other commercial activity.
Many thanks AJ
Any response will be most welcome and don't feel that we are requiring any answer desperately - I am most grateful that you have been so helpful.
Dear A J
Thank you so much for your advice. I haven't contacted the CQC as yet but I agree that it is a very important step.