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Thank you for your reply Alex.
In regards ***** ***** last sentence, "cannot convey health benefits or claim that they are safer than smoking tobacco", is it possible to use research data as a separate marketing dataset?
For example if I handed you a leaflet on monday outlining the benefits as researched/claimed by public health England with no sales or mention of sales, (https://www.gov.uk/government/news/e-cigarettes-around-95-less-harmful-than-tobacco-estimates-landmark-review), and then on tuesday I handed you a leaflet about an e-cigarette product for sale, would this still be considered conveying a health benifit or would this count as two standalone situations and be allowed under the current guidelines?