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Jo C.
Jo C., Barrister
Category: Law
Satisfied Customers: 70650
Experience:  Over 5 years in practice
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A magazine has featured one of our products in a Christmas

Customer Question

A magazine has featured one of our products in a Christmas gift guide and printed the incorrect price of £28 instead of £55
Submitted: 18 days ago.
Category: Law
Expert:  Jo C. replied 18 days ago.

HOw can I help with this please?

Customer: replied 18 days ago.
We want to know where we stand legally as customers are already calling the shop as they think the price is £28, it is one of our best selling pieces.
Customer: replied 18 days ago.
No I’ve just paid £38 for answer I don’t want to pay more for a phone call at the moment
Expert:  Jo C. replied 18 days ago.

is your question whether you have to sell at £28?

Customer: replied 18 days ago.
the question is whether we have to honour the price and also what if any recompense can we ask from the magazine?
Expert:  Jo C. replied 18 days ago.

You don't have to honour the price.

An advertisement is not a contact. It is just an invitation to treat.

You can reclaim the cost of the ad from the magazine.

Can I clarify anything for you?

Jo

Customer: replied 18 days ago.
Ok thank you that’s fine I think you’ve answered this for us.
Expert:  Jo C. replied 18 days ago.

No problem

Please remember to rate my answer.