It's possible that you're allergic to the femfresh product you're using. If so, stopping use will generally resolve the problem.
If that doesn't take care of it, then I would see your doctor. There are many possible causes for your itching soreness, watery discharge and bleeding, including possible genital herpes. It would require an exam and testing to determine the cause.
Canesten is used to treat vaginal yeast infections, which can cause itching and soreness, but usually not bleeding. So if the bleeding recurs, I would especially see your doctor. Best wishes.