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I do have some experience of war recruitment posters and adverts but no - I do not know this one. You do not give size. Could it have been removed from a book do you think. The condition is poor and lets face it - as a recruitment poster it would not have much impact. Colours were generally used to good effect.
You should send (email) your picture to
The Imperial War Museum
They are very helpful in such matters
Yes I do think that it is worthy of a little more research before deciding that it has no value. Hope that helps. Greg