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I published an honest online review of a firm that provided serviced to me as an individual in a public blog. I have a standing contract with that firm. The review is based on the facts that I believe are true and reflect my personal opinion. I stated it at the beginning of the article. This review can affect the firm's reputation in a negative way and potentially avert customer from dealing with the firm. My motivation in providing this review is to make sure that the potential customers consider my experience and also that the firm acts on the feedback that I provided. As the firm does not belong to any review community where you can post your rating, I'm using paid search for my blog page using the brands name (i.e. Review of a Firm X) to attract online traffic to this review and make sure that the review is visible in the online search results. Can the firm take any legal actions against me and what are the risks associated with me using paid search to attract traffic to the negative review that I posted publicly? Many thanks!
Thanks for this answer. It does help.
One further question base on the above. In my review in the blog I noted that in my opinion I was overcharged for services and goods as the firm might have purchased goods on my behalf and added a mark up together with their standard service fee. I believe that this statement is true of might be true as the firm refused to show me invoices for their original purchases with third parties. Could this be considered a libel if the firm didn't add up a mark up? Many thanks again!