Well they are going too far....way too far.
Let me attach a screesnhot of the action they want me to take. Please see that.
It's regards ***** ***** adverts - Adwords. So you search for something in Google, and paid adverts are shown at the top and side. We advertise on their. Their client is a life insurance broker, and we're a life insurance lead generation company.
Now I was never intentionally passing off as their client, but I was trying to get as many clicks as possible from the Ads and bidding on their keyword "client name" which I am allowed to do, and Google allows.
However, I am happy to comply with (ii) and (iii) and have taken steps to ensure there is no confusion there at all, anymore.
But with (i) they want me to stop bidding altogether on their clients name.
A few things
1) This is a common practice, and allowed (encouraged) by Google
2) It's not passing off, it's competition
I just want to make sure they cannot do anything regarding (i), as there is not way I am willing to comply with that - unless I am breaking the law, which I absolutely do not feel can be the case.