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To be clear: you have applied to trademark the name “Hire a Mermaid” and are waiting for that to come through. Are you sure it will be granted. The general rule is that a descriptive name won’t be granted by the IPO. So you may not get the trademark at all. I think it might be better to run a case like this on the basis of passing off. In other words this person is passing off your business and the public are likely to be confised because of the similarity in the names. The CH registration will help to a degree but the main issue is whether she is passing off your business and you would have to establish that in evidence. The first stage is for a cease and desist letter to be issued by your solicitor. Not by you. It has to be done on the correct form so as to be referred to in any subsequent proceedings. These type of cases are not easy and not cheap. From what you have said a trademark argument will fail. You will have to concentrate on passing off as a remedy. I hope that helps. Please leave a positive rating so that I am credited for my time.