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Hello, I’m Ben. It’s my pleasure to assist you today. I may also ask for some preliminary information to help me determine the legal position.
Did he explain why the advertised price was different?
OK I understand and thank you for providing this information. Please do not worry and leave it with me for now; I will get back to you with my answer as soon as I can which will be at some point today. The system will notify you when this happens. Please do not reply in the meantime as this may unnecessarily delay my response. Many thanks.
The pop-up offering you the chance to request a phone call is automatically generated by the site and you have already paid for a written response so that is the part I will continue helping you with. I will get back to you at the earliest opportunity. Many thanks
Many thanks for your patience, I am pleased to be able to continue assisting with your query now. A lot depends on whether this is an honest error or a deliberate ploy to try and attract potential customers
If it was an error, this is not unlawful and it can be corrected without any legal obligations or liabilities. In the end, no legally binding contract would have been formed until your offer to purchase the vehicle at the advertised price had been formally accepted by the seller.
On the other hand, if this was a deliberate mis-pricing to lure customers into a purchase by making it look like a good deal, it will be an unfair commercial practice and something that they can be reported to Trading Standards or the Secretary of State for Business, Energy and Industrial Strategy.
Hopefully, I have answered your query in a way that is simple and easy to understand. If anything remains unclear, I will be more than happy to clarify it for you. In the meantime, thank you once again for using our services.