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Good morning, welcome to just answer. I am a solicitor and reviewing your question now for you.
Whether she is entitled to a payment and how much will depend on the agreement she had with the advertising company/agent at the time. If there was no agreement as to royalties she will struggle to say that she was entitled to any. She would have a right to request that her images/videos are not used going forward as she has a right to be forgotten under the GDPR and DPA 2018, however even this will depend on whether she agreed for them to have copyright to her images/videos. She must look back to the terms and conditions when she did the shoot this will help clarify the legal rights and obligations between the parties. If it happens that she did agree to a royalty and a figure then she can back date her claim up to 6 years only due to limitation rules.
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