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Hello, I am one of the experts on Just Answer and pleased to be able to help you with your question.
Your products are educational services under VAT Notice 701/30 and exempt from VAT. Even were they not so classified then they would be exports, a zero-rated supply, ie you charge VAT, but at a rate of 0%.
Cargo Servicss Inc advises:
'Sales tax is not automatically charged on imported goods. However, Customs and Border Protection (CBP) declarations are made available to state tax representatives that may occasionally claim state taxes from the importer. Duty is not charged if the value of the imported goods is up to $200.'
I do hope that you have found my reply of assistance.
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